This is one of many Community Mobilisation Initiatives developed by Coast Alive partners. This one was done by Region Halland in Sweden, working with local organisations. It was aimed at drawing local immigrant people, who were relatively inactive and who did little exercise, out into nature as a means of facilitating increased integration, as well as increasing collaborative working between local organisations.
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This initiative was aimed at developing different sets of backpack content for different types of visitors. By developing sets of equipent, it was hoped that visitors would rent or buy a backpack suited to their interests or plans for the family. The project worked, but showed very different results from those originally anticipated.