STAND AT NATIONAL OUTDOOR RECREATION CONFERENCE IN NORWAY
CMI PARTNER:
Rogaland County Council, Norway, working with regional politicians from many Counties and personnel employed by the outdoor recreation boards in participating Counties.
WHO WAS MEANT TO DO IT?
Key personnel and stakeholders would be targeting: children, young people, the elderly, families, ethnic minorities, disabled people and people with identified health needs.
WHAT DID THEY DO?
It was planned to organise and staff a stand at a National Conference, held on a theme of outdoor recreation.
HOW DID THEY DO IT?
The event was not carried out as originally planned because the logistics for the conference in Ålesund turned out to be too difficult to facilitate their type of stand.
Also, at the time of planning it became known that there was another national conference to be held in Haugesund, Rogaland, focusing on both the “green” and the “white” sector. It was felt that this would be more appropriate for Coast Alive and therefore decided to attend this conference in Haugesund instead. The conference was called “Over Dørstokken” (translates to “over the threshold”) – a national conference focusing on Outdoor recreation and Universal Design. Sub-partner Friluftsrådet Vest was one of the key organisers.
The CMI “Make a new Outdoor Friend” was one of the key instruments used on the stand. The conference was a combination of themes – enabling the attending personnel from the “white” sector to be given some new “green” tools. On the stand, headneckers were given out as well as flyers promoting “Make a new Outdoor Friend”.
HOW MANY PARTICIPATED?
160 people
DID IT WORK?
The key objectives were met. Approximately 100 of the 160 conference participants visited the Coast Alive stand, including the Mayor and some of the keynote speakers.
WAS IT SUCCESSFUL?
The participants were all happy to receive the flyers and the headneckers and promised to bring “a new friend” for a walk or another type of outdoor trip.
Many indicated that this was a very good idea and asked if to copy the idea in their district.
OTHER POINTS?
It was recommended that, when arranging a promotional stand at future national events, to research the conference facilities and logistics as soon as possible. Additionally, to find out if the conference-owners are focusing/giving priority to stands in order to establish if it would be an appropriate event.
The conference had a high press impact (regional newspaper, national TV, etc.), although the press focused on the outdoor activities, rather than on the indoor stands.
