MAKE A NEW OUTDOOR FRIEND - KICK-OFF/BICYCLE RACE - Rennesøy
Rogaland County Council, Norway, working with Rennesøy municipality and NGOs.
WHO WAS MEANT TO DO IT?
The main target group was young cyclists over 15 years old.
WHAT DID THEY DO?
Every year “Sjødagene “(The Maritime Days) are arranged in Rennesøy in August and an annual bicycle race is organised as part of the event. This is called the “Rennesøy Marina Race”.
The partners had an information stand with Coast Alive headbands, maps and home-baked buns at this cycle race.
HOW DID THEY DO IT?
This was the third year the cycle race was arranged. Anyone could join in the race. The race started in the municipality centre Vikevåg, went through the whole urban area, continued around the harbour and back to the starting point. The cyclists took between 30 minutes to 1.5 hour to complete the race.
The Coast Alive Partners in Rogaland organised an information stand during the race and handed out Coast Alive headbands, maps and home-baked buns.
HOW MANY PARTICIPATED?
Approximately 100 people took part in the race.
DID IT WORK?
The stand was strategically placed beside the catering-area, so there were a lot of people passing through. They handed out about 75 headbands and “Find a new outdoor Friend” to participants at the race.
WAS IT SUCCESSFUL?
The day went very well, however the press coverage was poor. It has been noted for the need to work more closely with the press the next time.
A planned electronic self-registration system was not established because it was considered too complicated for the users.
This was one of many activity days this season (see other Rogaland “New Friend” summaries) highlighting the Coast Alive project. Experience from the day will be valuable to highlight approaches to engaging with communities.