Circular Walks in Cromer and Sheringham, Norfolk (UK)
Situated in an Area of Outstanding Natural Beauty with a rich, diverse and breathtaking landscape, these walks will certainly grab the attention of the walker and provide excellent opportunities for visitors to explore the area close to where they are staying. While many walking books that are available to buy tend to include collections of longer walks across a much wider area, this booklet of walks provides a range of shorter circular walks brimming with local information. Encouraging visitors to walk locally can benefit businesses on or close to the routes as people spend money on car parking, refreshments or other items and possibly cycle hire. Helping visitors to discover more of the area they are staying in might encourage return visits and therefore, repeat bookings with accommodation providers.
Accommodation providers were seen as a key outlet for promoting local walks to visitors and links were made with many in the Cromer and Sheringham area, inviting them to lend booklets to visitors in order to retain the supply locally. The launch of the booklet in Cromer saw attendance by a large number of accommodation providers who were keen to be involved.