ACTIVITIES SUPPORTING HIKING FESTIVAL ZEALAND 2011
Region Zealand, Denmark, working with 17 Municipalities in the Region, tourist organisations, 13 local businesses (SMEs) and Bio Media Consult.
WHO WAS MEANT TO DO IT?
The general public, local communities, businesses and families.
WHAT DID THEY DO?
A series of activities was organised to support the Zealand hiking festival:
- SMEs: Subsidised business ideas which connected health to the participation in the Hiking Festival.
- Geocaching – planned within CA partner areas
- Nature-treasure-hunting event and system
- Evaluation of the Hiking Festival 2011
- Neck-tubes to support Hiking Festival brand
HOW DID THEY DO IT?
The Hiking Festival took place geographically all over the Region of Zealand. Tours were arranged in all the 17 municipalities in the Region (See map http://www.vandrefestival.dk/).
Also see evaluation of Zealand Hiking Festival; the activities in this report supported the festival.
HOW MANY PARTICIPATED?
See evaluation of Zealand Hiking Festival.
DID IT WORK?
For the supporting activites:
- 14 local SMEs sent in ideas regarding how to support the activities during the Hiking Festival period, and 13 of these received a subsidy. Examples of these ideas included: Walking like in Toscana (through a fig plantation with tastes), footbath and massage, return transportation, trips guided in English at the fish clay layer Cliffs of Stevns (UNESCO heritage), nature activities before working day, edible plants, Pilates in nature.
- Geocaching was introduced during the Hiking Festival
- The theme day of nature-treasure-hunting introduced other possibilities for new ideas to motivate e.g. families to spend more time on outdoor activities. It was planned to develop the methods further so that this could be introduced all over the region, and later in other regions within the project.
- A private firm was commissioned to evaluate the activities.
- The neck-tubes with logos were used to brand the festival, and motivate people to join the activities.
WAS IT SUCCESSFUL?
- SMEs: SME activities were accepted as relevant to subsidy, and they continued with their planning.
- Geocaching – destination within CA partner areas. The coins were placed in 30 caches along the North Sea Trail. One silver coin and one gold coin were placed in each cache.
- Nature-treasure-hunting event took place as planned. Twenty persons from 18 different institutions (nature schools, primary schools, municipalities, etc.) participated, and were satisfied with the day.
- The evaluation and translation of the report gave learning to other partners outside the Region Sjælland.
- Neck-buffs were purchased and used to support Hiking Festival brand.